Bud Light is trying again, as their sales continue to plummet. Releasing a 15 second commercial Sunday featuring Kansas City Tight End, Travis Kelce, grunting while sitting down next to a man cracking open a Bud Light.
Bud Light continues to miss the mark in the backlash aftermath of the transgender influencer, Dylan Mulvaney controversy.
Backyard grunts with Travis Kelce 🍻 @tkelce @budlight pic.twitter.com/PpOtR7vx95
— Travis Kelce Fan Page (@traviskelce_fan) July 2, 2023
Folks aren’t having it:
Bud light is now down 28% and continuing to back slide. This won’t help much.
— Justin Kase (@justinkase79) July 3, 2023
I love me some @tkelce, but won’t be buying this product. @AnheuserBusch is dead to many of us.
— Bundy (@albundyretired) July 3, 2023
The attempt to bring Bud Light back to the masculine masses seems to be hurting Travis Kelce, with many fans calling him “woke.”
TRAVIS KELCE HAS GONE COMPLETELY AND TOTALLY WOKE!
— 🇺🇸🦅😎 JIMBO (ALPHA MALE) DICKSON🇺🇸🦅😎 (@jimboRespecter) July 3, 2023
I support Kelce as a KC receiver for Mahomes but he looks desperate for money to stoop to do commercials for Bud light.
— rodney durrett (@DurrettRodney) July 3, 2023
In the 15 second ad, Kelce doesn’t even touch the beer, which is noted by his fans. This is a hilarious “glitch” that they thought people would not notice?
They paid the man to not even pick it up😂😂
— Steve ☀️ (@Trashed_RC) July 2, 2023
Bud Light seems to be trying to play both sides. The company continued with its Pride month programming despite being rejected by its demographic of blue collar Americans and seems to be courting the LGBTQ+ community. Whether or not this attempt at reeling back in their “frat boy” demographic works, only time will tell. If Twitter is any indicator, this is another fail for Bud Light.