Whoopi Goldberg suggested that Super Bowl attendees should impersonate another race to mock Immigration and Customs Enforcement (ICE). Yes, seriously.

While discussing South Dakota Governor Kristi Noem’s promise that ICE agents would have a presence at the 2025 Super Bowl in California, Goldberg veered into deeply questionable territory. The panel was reacting to leftist rapper Bad Bunny’s refusal to tour mainland America, citing concerns that ICE might target his concerts to enforce immigration law.

Joy Behar, ever the drama queen, brought up DHS Secretary Kristi Noem and even made an outrageous comparison to the Holocaust. Then came Goldberg’s bizarre suggestion:

“Everybody, get a little cocoa butter, sit in the sun, that’s the first thing. And then – this is probably the only time you can ever do this – give yourself a Latin accent.”

She added with a smirk,

“See if she can tell who’s who.”

The quip drew awkward laughter from the audience, but viewers at home weren’t laughing. Many conservatives—and even some on the Left—blasted the Oscar-winner for essentially endorsing brownface, a move that would have sparked career-ending outrage if said by a white Republican.

“Hey so, I knew the ladies on The View were crazy, but this… this is next level,” one viewer posted. Another added:

“If it had been a white person saying what she said, everybody would be up in arms about it.”

Even conservative firebrand Megyn Kelly chimed in on X, dryly noting, “I hear this is racist.”

Critics slammed The View for once again showcasing its double standards and race-based hypocrisy. “Selective outrage strikes again,” one comment read. “These people & Whoopi Goldberg are lunatics.”

Kristi Noem confirmed that ICE will indeed have boots on the ground at the Super Bowl, citing public safety and national sovereignty as non-negotiable priorities.

“Yeah, we’ll be all over that place. People should not be coming to the Super Bowl unless they’re law-abiding Americans who love this country,” she told media.

Noem also criticized the NFL’s choice of Bad Bunny—who’s made no secret of his disdain for U.S. immigration policy—as halftime performer.

“The NFL sucks and we’ll win and God will bless us and we’ll stand and be proud of ourselves at the end of the day,” she declared. “They won’t be able to sleep at night because they don’t know what they believe and they’re so weak. We’ll fix it.”

Donald Trump echoed those sentiments shortly afterward, calling the decision to put Bad Bunny on the main stage “crazy.”

The 31-year-old Puerto Rican rapper—who openly refused to tour mainland U.S. over supposed ICE fears—claimed that agents might stalk his events looking for illegal immigrants. In an interview, he said:

“There was the issue of—like, f***ing ICE could be outside [my concert]. And it’s something that we were talking about and very concerned about.”

He went on to say that fans could come see him in Puerto Rico—conveniently skipping over the fact that Puerto Rico is part of the U.S., and his decision essentially punished legal American fans.