President Donald Trump’s youngest son may already be carving out his own lane in the business world.
Corporate paperwork filed in Florida and Delaware reveals that a “Barron Trump” is listed as one of five directors of SOLLOS Yerba Mate Inc., a newly launched beverage venture operating just minutes from the Trump family’s Mar-a-Lago residence in Palm Beach. Fox Business reports that the filings name Barron as part of the leadership team but notes it has not been able to “independently confirm” that the individual listed is the president’s 19-year-old son.
According to filings with the U.S. Securities and Exchange Commission, the company has already secured $1 million in startup capital through a private placement. That’s no small feat for a fledgling brand in the competitive beverage space. The listed business address sits close to President Trump’s Florida home base, and the director roster includes Spencer Bernstein, Rudolfo Castello, Stephen Hall, and Valentino Gomez.
Bernstein and Hall share a familiar connection: both attended Oxbridge Academy in Palm Beach — the same school as Barron Trump. The president’s son is now reportedly a sophomore at New York University’s Stern School of Business, a top-tier program known for producing financial heavyweights.
So what exactly is SOLLOS selling? Yerba mate — a naturally caffeinated herbal tea long popular across South America and increasingly embraced by health-conscious Americans. On LinkedIn, Bernstein describes the company as “a lifestyle beverage brand built around clean [and] functional ingredients,” tapping into a booming market that favors energy without the crash.
Bernstein has made clear that the company is no side hustle. “I’ve decided to postpone my final semester at Villanova University to focus on something I’ve been building for the past 8 months,” he wrote last month. “Since the end of last school year, I have been working alongside my co-founder, Stephen Hall, and a few close friends on SOLLOS Yerba Mate.”
The venture’s path wasn’t without early hiccups. Registration documents show the business originally sought the name SOULSTICE, INC. But the Florida Department of State Division of Corporations rejected it because it was “not available.” Newsweek reported that the company was also registered with the SEC under that earlier name on January 23, 2026, listing the same slate of directors before ultimately moving forward as SOLLOS.
Hall echoed Bernstein’s commitment on LinkedIn, explaining that he too had teamed up with Bernstein “and a few other close friends” to build the brand. Their efforts paid off. “The work of everyone involved culminated in a successful pre-seed fundraising round that closed at the start of the year, marking the largest milestone of the company so far,” Hall wrote, adding that he would “need to momentarily step away” from his studies at Notre Dame to focus on the business.
If confirmed, this wouldn’t be Barron Trump’s first foray into entrepreneurship. He has previously been listed as a co-founder of the cryptocurrency venture World Liberty Financial. And in July 2024, Barron Trump and two associates — including a former classmate — formed a Wyoming-based real estate firm called Trump, Fulcher & Roxburgh Capital Inc. That entity was dissolved on November 14, 2024, just days after the presidential election, according to Fox Business.
