The Daily BS • Bo Snerdley Cuts Through It!
The Daily BS • Bo Snerdley Cuts Through It!

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Marsha Blackburn goes full Kendrick Lamar in bizarre AI video — and the internet has questions

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THE DAILY BS: HOW MUCH CAN YOU HANDLE?

SPARE ME THE BS (I’ve got things to do).

  • Sen. Marsha Blackburn released an AI-generated campaign video depicting herself performing Kendrick Lamar’s “Not Like Us,” complete with Republican backup dancers.
  • The Tennessee gubernatorial candidate included Tim Burchett, Bill Hagerty, Brent Taylor and former WWE wrestler Glenn Jacobs in the digital production.
  • The video drew ridicule from Democrats and Republicans alike, while critics dug up Blackburn’s own 2007 confrontation with the rap industry.

LAY IT ON ME (I’ve got time).

Well, this wasn’t on anybody’s political bingo card.

Sen. Marsha Blackburn, the Tennessee Republican running for governor, has transformed herself into an AI-generated Kendrick Lamar impersonator, surrounded by dancing Republican politicians in a campaign video that has left viewers wondering whether artificial intelligence might occasionally benefit from adult supervision.

Blackburn posted the video Tuesday with a simple message: “Tomorrow. Ready to roll.”

The occasion was the start of early voting in Tennessee. The execution? Let’s just say traditional campaign commercials suddenly look positively dignified.

The AI video recreates elements of Lamar’s 2025 Super Bowl halftime performance of “Not Like Us,” the Grammy-winning diss track aimed at Drake.

Blackburn takes center stage while Rep. Tim Burchett, Sen. Bill Hagerty, Tennessee state Sen. Brent Taylor and Knox County Mayor Glenn Jacobs provide the digital backup dancing.

Jacobs, of course, is better known to wrestling fans as Kane, and the AI production puts him back in his famous wrestling costume.

Because apparently what Tennessee’s governor’s race needed was a 74-year-old senator rapping alongside a professional wrestler and three elected officials.

Whatever the campaign intended, it certainly got attention.

Former Republican congressman Adam Kinzinger offered his assessment on X: “Boomer thinks AI makes her look cool.”

Democratic gubernatorial opponent Jerri Green, who had previously discouraged supporters from creating AI campaign material, saw the perfect example of her complaint.

“When I say please stop using AI to support our campaign, this is what I mean…” Green wrote.

Another X user, Sundae Gurl, observed: “You found a way to make artificial intelligence look stupid.”

Harry Sisson called the Republicans “so corny,” while conservative commentator Matt Murphy offered a considerably less enthusiastic review: “This is…errr… not for me. Please no more of this, please.”

One critic proposed an entirely new approach to regulating technology.

“I’ll say it again: we need an age limit for AI generation,” wrote an X user posting as Burt Macklin.

But the sharpest irony may have come from Blackburn’s own political history.

Back in 2007, while serving in the House, Blackburn participated in a congressional hearing scrutinizing violent and sexually explicit lyrics in hip-hop music.

During that hearing, she challenged rapper Percy Miller, better known as Master P, asking: “How and when did society fail you that you would choose to write such filth?”

Nearly two decades later, she’s borrowing one of hip-hop’s biggest modern hits for a campaign video.

That’s quite a musical journey. From congressional hearings about rap lyrics to starring in a computer-generated rap performance.

Critics also pointed out that Lamar’s 2025 Super Bowl halftime show drew objections from some conservative commentators, making Blackburn’s choice of inspiration particularly awkward.

The Tennessee Holler, a progressive outlet, called the video “the most embarrassing post of all time” and accused the politicians featured in it of hypocrisy over their previous criticism of Lamar’s performance.

Not everyone hated the production. In an online discussion, one commenter conceded that the video was so bad it had somehow become entertaining, while another called it “kinda funny.”

And perhaps that’s the campaign’s calculation. In an election season where attention is currency, an outrageous video can spread considerably farther than another speech about taxes and spending.

Whether voters find it clever, embarrassing or simply unforgettable is another question.

But one thing is certain: Marsha Blackburn has managed to make Kendrick Lamar part of the Tennessee governor’s race.

Somewhere, a campaign consultant is probably calling that a win.

And somewhere else, somebody is desperately trying to find the off switch on the AI machine.

DBS WIRE SOURCES (I’ve got all day).

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