THE DAILY BS: HOW MUCH CAN YOU HANDLE?
SPARE ME THE BS (I’ve got things to do).
- Trump renewed his proposal Monday to rename New Mexico New America, pitching higher property values, incomes and prestige.
- Democratic Sen. Ben Ray Luján pushed back, saying residents are proud of the state’s existing name.
- The president floated the name in September and used it again in an October endorsement video; Monday brought another public pitch.
LAY IT ON ME (I’ve got time).
Donald Trump has a real-estate pitch for New Mexico: Change the name, increase the value.
The president renewed his campaign Monday to rename the state New America, arguing that the change would bring prestige, bigger paychecks and higher home values.
“New Mexico should immediately change its name to New America,” he wrote on Truth Social.
Then came the selling point: “Home Values and Incomes would rise.”
There you have it, homeowners. Before you remodel the kitchen, see what happens when somebody remodels the map.
Trump’s post argued that the state’s name should emphasize its American identity and suggested that the change could even improve its elections.
“Maybe even the Crooked Elections, that New Mexico is known for, would become honest again!” he wrote.
A branding exercise, an economic pitch and an election jab—all in one post. The president does like to get his money’s worth.
Democratic Sen. Ben Ray Luján was considerably less enthusiastic about ordering new signs.
“We’re proud of our name, proud of our home, and we’re keeping both,” he said.
Luján pointed to the history carried by the state’s name and said New Mexicans would keep it beyond Trump’s time in office.
The president has been returning to the idea for weeks. In September, he posted a map with Mexico crossed out and America substituted. Earlier this month, he greeted the state by his preferred new name while endorsing Republican congressional candidate Greg Cunningham.
In that earlier pitch, he told residents the decision was theirs and said he wasn’t going to push it.
Monday’s call for an immediate change suggests the salesman has decided the customer needs another follow-up.
The latest installment was a social media proposal, with the name still firmly attached to the same state.
For now, New Mexicans have a president promising an upgrade and a senator insisting the existing model is just fine.
The real-estate listings await further instructions.
DBS WIRE SOURCES (I’ve got all day).
- Fox News: Trump renews push to rename New Mexico New America, touts higher home values and incomes
- The National News Desk: Trump calls for the state New Mexico to be renamed New America
- KVIA: President Trump calls for renaming New Mexico to New America
- Mediaite: Trump calls for New Mexico to be renamed New America
- ABC News: Trump floats renaming New Mexico New America—September background
