Reaching for a pill to ease a headache or other pain now comes with a social message thanks to Advil.
The Advil Pain Equity Project launched last fall is now gaining more attention as video ads caused many who saw them to wonder if they were being punked. Advil launched the effort to reportedly address healthcare pain inequity and racial bias.in September, adding the Believe My Pain campaign to focus on personal stories that are seen in the video ads.
This ad is part of a new Advil campaign to end systemic pain racism: pic.twitter.com/ca2DqBcNH6
— End Wokeness (@EndWokeness) March 14, 2024
“The sources of pain bias in the US date back hundreds of years and are deeply rooted in racism,” the campaign’s website says.
“While pain biases are a result of the pervasive nature of medical racism, it’s important to know that countless healthcare professionals, researchers, and advocates have been working tirelessly to foster a more equitable healthcare system,” the site continues.
Apparently, pain treatment is now racist. This is Advil’s latest ad campaign claiming that “3 in 4 black people suffering from pain belive there is a bias in how pain is treated” pic.twitter.com/N1CBkbDRMF
— James Jinnette (@james_jinnette1) March 14, 2024
The campaign site also claims that “From 1845 to 1849, the myth that Black people feel less pain was indoctrinated into health practices.”
“In a recent study, Advil surveyed 2000 Americans about their experiences when seeking pain care and treatment,” the campaign notes. “The results from Black individuals are significant and further justify the need for change.”
To understand pain inequity, @AdvilRelief conducted a nationwide survey revealing its impact on Black communities. The study found 3 in 4 Black people believe bias exists in pain diagnosis & treatment.
Learn: https://t.co/eQ7YIKBlJ4#TheAdvilPainEquityProject #BelieveMyPain pic.twitter.com/DpRYT0X0Ix
— Morehouse School of Medicine (@MSMEDU) October 25, 2023
Not only did the study find that 93% of black patients said that pain has an impact on their day-to-day lives but 66% “said their pain/condition became worse or stayed the same after a negative experience with a healthcare professional.”
Grants to both Morehouse School of Medicine and BLKHLTH were included in the launch of Advil’s Pain Equity Fund, with plans this year to “develop a pain-equity-focused training for medical students.”
.@advilrelief Advil launches campaign to achieve pain equity and end systemic pain racism. Have they heard of Bud Light? pic.twitter.com/E3XXvgiXjQ
— jtomka🌺 (@jtomka) March 14, 2024
Notably, while the campaign launched a few months back, it seems it is currently reaching many eyes on social media as the popular End Wokeness account on X and others began to share and react to ads.
Many continued to wonder if the images were part of a parody.
A lot of people think this has to be fake. Unfortunately, this is 100% real. https://t.co/MGPKIl35IJ
— End Wokeness (@EndWokeness) March 14, 2024
As Advil’s initiative becomes more clear, and is seen by more people, the comments on social media have been a mixture of shock and outrage.
I thought this was a skit from SNL 🤣
— Lior (@liorsela) March 14, 2024
The funniest part of the Advil pain racism ad is that it talks about how doctors don’t believe black people when they say they’re in serious pain, and when doctors don’t believe you’re in serious pain, they tell you to just take Advil
— ᴛʜᴇ ɢʟᴏᴄᴋ ɴᴇꜱꜱ ᴍᴏʙꜱᴛᴇʀ (@The_S_O_B) March 15, 2024
Pain equity literally means bodily suffering that is fair and just. Stupid attempt by Advil to appeal to the woke crowd. Advils, Believe My Pain, is focused on illuminating the issue of pain inequity in Black communities???. They want to make money off this project and create a…
— David (@dstmartin7) March 15, 2024
Advil is a pretty common OTC pain reliever. What happens if a Big Pharma company pushes an addictive pain reliever using the same “Believe My Pain” campaign as Advil? How would that be labeled?
— RN Numi (@RnNumi) March 15, 2024
I was going to dismiss this and say “clown world” but people are believing this nonsense 🤦🏻♂️
Advil is owned by Pfizer
The top shareholders of Pfizer are Frank A. D’Amelio, Mikael Dolsten, Albert Bourla, Vanguard Group, BlackRock (BLK), and State Street
Blackrock… pic.twitter.com/hrbD2jlyIm
— Oscar Herrera (@OscarEnjoylife) March 14, 2024
